TAB (The Alternative Board) in Des Moines brings business owners and leaders from non-competing industries together in a group setting—similar to a board of directors. The goal is to help each business owner work on the challenges and opportunities they face in their individual companies.
The goal for this website was to clarify who would benefit from joining the organization while providing new content and value to current members. Making the site easier to navigate was achieved by making the menu more prominent and more visual graphically.
Content for existing members was locked down, creating value for belonging to the organization.